If you are asking where to get a white label trading platform, the short answer is a brokerage technology provider that licenses its software for you to run under your own brand, domain, and client relationships. There are four main sources: turnkey suite providers that deliver the trading terminal, client portal, CRM, and back office as one product; trading platform licensors; custom development firms; and master brokers offering grey label arrangements. Which one fits depends on how much of the brokerage you want ready on day one, and how much you plan to arrange yourself.
This guide covers what each source hands you, a checklist to run before you sign, the questions to ask in a demo, and how Altrogi answers the question with published pricing and a four-step launch.
What is a white label trading platform?
A white label trading platform is brokerage software built and maintained by a technology provider and run by a broker under its own brand. Your clients see your name, colors, and domain. The provider keeps the software running; you run the business.
A complete platform covers more than the trading screen. It includes the terminal where clients trade, the client portal where they deposit, withdraw, and verify their identity, and the CRM and back office where your team works leads, approves transactions, and watches risk. Establish early which of these layers an offer includes, so you compare like with like.
What a platform does not include is your regulatory license, your liquidity agreement, or your payment processing contracts. Those stay with you. If you are still deciding what kind of brokerage to run, start with the difference between a white label and grey label brokerage.
Where to get a white label trading platform: the four sources
None of the four sources is right for everyone. The difference is mostly scope: how much of the brokerage arrives ready to configure, and how much you put together yourself.
1. Turnkey white label suite providers
A turnkey provider supplies the terminal, client portal, CRM, back office, and usually KYC and payment integrations as one product under one contract. Launch work is mainly configuration: branding, account types, and payment rails.
What you still arrange: licensing, liquidity, payment processing agreements, and your team.
Suits: new forex, CFD, and multi-asset brokerages that want to run the business from one system from the start.
2. Trading platform licensors
Some providers specialize in the trading platform itself: the dealing server, the terminal, and the mobile apps, licensed to brokers under their own brand.
What you still arrange: the operational layer around it, such as CRM, client portal, KYC, and payments, from tools you already run or choose separately.
Suits: operators who already have back-office tools, or who want to pick each component themselves.
3. Custom development firms
A development firm builds a trading platform to your specification, and you own the code and the roadmap.
What you still arrange: hosting, security, maintenance, and an engineering team for as long as the brokerage runs.
Suits: businesses with requirements no existing platform covers, and the budget and time to maintain a platform long term. The full trade-off is in white label vs building your own trading platform.
4. Master brokers and grey label arrangements
An established broker or provider lets you operate under partial branding inside its environment, and keeps control of the servers and back office.
What you still arrange: less infrastructure of your own, with a smaller initial commitment.
Suits: introducers and affiliates testing a market or building a client base before committing to a brokerage of their own.
Consultants and liquidity partners can also introduce you to providers. That is a useful shortcut, as long as you run the same checks you would on any vendor you found yourself.
What to check before you sign
Whichever source you use, ask for written answers to these questions.
1. What the price covers. Is there a setup fee? Are servers and hosting included? Which third-party costs, such as payment processing, KYC checks, liquidity, and platform licenses, sit outside the quote? Our breakdown of white label brokerage costs lists every line to budget.
2. Which layers are included. Terminal, client portal, CRM, back office, and reporting. Ask to see the back office, not only the trading screen.
3. The trading engine. Does the platform run its own engine, or depend on a third-party platform license you pay for separately? Can it connect a platform server you already operate?
4. KYC and compliance tooling. Which verification providers are supported, and can you switch without a rebuild? Look for audit trails and predefined rejection reasons.
5. Payments and wallets. How many payment rails work out of the box, and how new ones get added.
6. Mobile. Browser only, an installable web app, or a native app published under your own store accounts?
7. Growth tools. Are IB and partner programs, copy trading, and trading bots included in the plan or priced as add-ons?
8. Approvals and risk. Maker-checker approval on financial transactions, and live views of exposure and accounts at risk.
9. A second brand. Is launching another brand a configuration task or a new project?
10. Support. Hours and channels for your staff, and how your clients get help.
11. Contract and exit terms. The notice period, who owns client data, and what happens to your data if you leave.
For a deeper version of this list, including how to run a proper trial, see how to evaluate a white label trading platform.
Questions to ask in the demo
Most platforms look good in a demo. Ask the provider to show you an ordinary working day:
- Walk me through a client going from sign-up to verified to funded to first trade.
- Show me how a withdrawal is approved, and who can approve it.
- How do I switch KYC providers, and what happens to clients already in review?
- How do I set up a multi-tier IB, and where do partners see their commissions?
- What does launching a second brand involve?
- Can you integrate with the platform or systems I already run?
- What is included in the price, and what will I pay third parties for?
Bring someone from compliance and someone from sales. They will spot different gaps.
What no platform provider supplies
A white label platform is technology, not regulatory permission. Which license or registration you need depends on where you are incorporated and where your clients are, and securing it is your responsibility as the broker. Take advice from qualified legal counsel before you commit to a launch date. This article is not legal advice. Altrogi supplies technology, not a regulatory license.
The same applies to liquidity and payments. The platform connects to your liquidity provider and payment processors, but the commercial agreements are yours to negotiate. Start them early; they usually take longer than the technology.
How Altrogi does it
Altrogi is a turnkey white label brokerage platform for forex, CFD, and multi-asset brokerages. It ships as four interconnected platforms:
- AltTrade: the browser trading terminal, with charting and one-click execution.
- AltCore: the client portal, with multi-wallets, 9+ payment rails, and built-in KYC.
- AltCRM: the back office, covering the sales floor, lead funnels, retention, maker-checker financial approvals, and reporting.
- AltOps: multi-brand operations, running several brands or projects from one installation.
Trading engine. The Launch plan includes a license-free native trading engine, so there is no platform license on your bill unless you bring one. Integrating an existing MT5 or Match-Trader server is part of the Enterprise plan; see integrations.
KYC and risk. KYC is provider-agnostic: use the Didit integration or internal document review, switchable per project, with predefined rejection reasons and audit trails. Risk surveillance covers per-symbol exposure, accounts at risk, and suspicious-flow detection.
Mobile. Clients trade in the browser, as an installable PWA, or in a native mobile app branded as your brokerage and published under your own store accounts.
Growth. Copy trading with Lead Traders and profit-share, Grid, Martingale, and Reverse Martingale bots, and a multi-tier IB and partner program are all in the Launch plan. Copy trading has become a real growth channel for white label brokers. The Full Suite adds gamified leaderboards and demo-to-live conversion tooling.
A second brand. Launching another brand from the same AltOps installation is configuration, not engineering. Multi-brand operation at scale is part of the Enterprise plan.
Support. 24/7 support and documentation, plus a help center for your staff. The Full Suite adds a client support ticket desk.
Altrogi pricing
Altrogi publishes its pricing. All plans are billed monthly in USD.
| Plan | Price | Highlights |
|---|---|---|
| Launch | $1,500/month | Terminal, copy trading, bots, client portal, 9+ payment rails, KYC, CRM, IB program |
| Full Suite | $2,500/month | Everything in Launch, 14+ reports, client support desk, casino, sportsbook, managed investments |
| Enterprise | Custom | Your MT5 or Match-Trader server, existing systems, multi-brand at scale, custom terms |
There is zero setup fee and there are no server costs. Third-party fees, including payment processing, KYC verifications, liquidity, and any platform licenses you bring yourself, are separate. The pricing page has the full plan comparison.
How to go live in four steps
1. Book a demo. Book a call and see the platform in action.
2. Configure your platform. Set your branding, account types, and payment rails.
3. Connect your services. Plug in your liquidity, payment providers, and KYC provider.
4. Go live. Rehearse the full client journey first: register, verify, deposit, trade, withdraw. Then open the doors.
Altrogi can launch in as little as 48 hours. Your license, liquidity, and payment agreements usually set the real calendar, so start them before step one. The wider sequence, from jurisdiction to first clients, is in how to launch a forex brokerage in 2026.
The bottom line
You can get a white label trading platform from a turnkey suite, a platform licensor, a custom development firm, or a master broker. Whichever you choose, check the price against what it leaves out, see the back office before you sign, read the exit terms, and start your license work early.
FAQ
What is a white label trading platform?
It is brokerage software, including the trading terminal, client portal, CRM, and back office, that a technology provider builds and maintains and a broker runs under its own brand.
Where can I get a white label trading platform?
From one of four sources: turnkey suite providers, trading platform licensors, custom development firms, or master brokers offering grey label arrangements. Altrogi is a turnkey suite with published pricing.
Can I buy a white label trading app outright?
Most white label platforms are licensed or subscribed to rather than sold, because the provider keeps maintaining the software. Owning the code outright generally means a custom build you maintain yourself. With Altrogi you subscribe monthly and can still publish a native mobile app branded as your brokerage under your own store accounts.
How much does a white label trading platform cost?
It depends on the source and on what the quote includes, so always ask what sits outside it. Altrogi’s plans are $1,500 per month (Launch) and $2,500 per month (Full Suite), with custom Enterprise terms, zero setup fee, and no server costs. Third-party fees such as payment processing, KYC verifications, and liquidity are separate.
How long does it take to launch a white label brokerage?
Altrogi can launch in as little as 48 hours. Your license, banking, payment providers, and liquidity agreements usually take longer, so they set the real timeline.
Do I need my own license if I use a white label platform?
In most cases, yes. A white label platform supplies technology, not regulatory approval. Which license or registration you need depends on your jurisdiction and target markets, and securing it is the broker’s responsibility. Take advice from qualified legal counsel. Altrogi supplies the technology, not a regulatory license.
Does a white label platform include a CRM and back office?
Some do and some do not, so ask. Altrogi’s Launch plan includes AltCRM for the sales floor, lead funnels, retention, maker-checker financial approvals, and core reporting, alongside the AltTrade terminal and AltCore client portal.
Can a white label platform work with MT5 or systems I already run?
Some can. On Altrogi, integrating an existing MT5 or Match-Trader server and connecting systems you already run are Enterprise plan features.
Does a white label platform include copy trading and trading bots?
It varies by provider, so check whether they are included or sold as add-ons. Altrogi’s Launch plan includes copy trading with Lead Traders and profit-share, plus Grid, Martingale, and Reverse Martingale bots.
Ready to see a white label trading platform running under your own brand? Book an Altrogi demo or compare plans on the pricing page.